High-quality recruitment is an important basis for talent cultivation. In order to further advance the publicity of DMU’s Sino-foreign cooperatively-run institute and attract more competent students to apply for DMU, Houston International Institute has made a lot of efforts, such as providing comprehensive service and taking multiple measures to effectively push ahead with the publicity of 2021 recruitment.
Attaching Great Importance to the Top-level Design of Recruitment Publicity
For the sake of further improving the effectiveness of recruitment and continuously increasing the quality of students, the team of the Houston Institute attached great importance to it, held several special meetings to research, and made overall plans for the 2021 recruitment publicity, confirmed online-plus-offline measure, categorised the first, second and third layers of the key areas, and exerted huge efforts.
The leadership of the Houston Institute took the lead. He Jiantong, Deputy Dean of the Houston International Institute, directed a team to the consultation meeting of 2021 University Recruitment consultation meeting in Henan and Chongqing Province. The team introduced the educating conditions, disciplinary construction, career development, recruitment policy, and admission cut-off scores and rankings, etc. And the team provided the details of questions about the programme setting, degree awarding and education mode of the Houston International Institute. The publicity team of the Houston International Institute communicated with the candidates and their parents face to face and offered recruitment consulting services on site, which were widely accepted by the recipients.
All Attendance to Build a Solid Foundation for Recruitment Publicity
To strengthen the publicity of the college, Zhang Jinlei, dean of the Houston International Institute, attended “2021 College Enrollment Guangming Live Broadcast”, “CNTV Online College Enrollment”, etc. She guided the students and parents to explore the advantages and characteristics of the Sino-foreign cooperatively-run institute’s programmes through various ways. On the basis of the comprehensive attendance of all the faculty staff in recruitment publicity, the Houston International Institute fully utilised the effective resources, and contacted with heads of the fellow colleges, kicked-off training, and forwarded materials of enrollment. The college filmed the video of the recruitment publicity, made a series of professional push on WeChat account about Q&A focusing on the questions that the students paid attention to, updated the college website in time, arranged personnel on duty to take care of telephone to answer the questions, widely called up and contacted effective resources, and pass the policies and information about the recruitment on the students through various ways.
Innovative Measures to Highlight the Recruitment Publicity
By sending out series of Wechat account pushes featured by “Youth Pioneers”, excellent fellow students shared their study life in DMU with senior high school students, shortened the distance between the students and their parents, applied VLOGs and short videos to present their college life and feelings of studying, and then made the recruitment enrollment sort out the limit of the publicity materials by paper. The college setup its own QQ and Wechat groups for recruitment publicity, provided one-on-one platforms for students and parents’ consultations. Through integration and innovation, the college created an “Accurate, Zero-distance, All-day-long” online publicity in the cloud.
Houston International Institute would think outside the box, treat the students’ requirements as the focal point, make the process as the bridge, to arrange carefully in multiple measures simultaneously and then promote the recruitment publicity comprehensively, steadily and in a well-organised fashion.
